Summer Sex Toy Sales are Heating Up

For many retailers summer sales are always slow. Not in sex toys! We find summer sales always heat up for us even when traditional big box retail stores slow down. Ever wonder why states institute “tax-free holiday” weekends in August? It’s not to help you out when buying all that back-to-school merchandise. It’s to help the retail stores recover from summer losses.

 

It’s funny how sex toy sales are seasonal, and we sometimes follow very different retail trends. Here are some examples of sex toy retail seasonal breakdowns. The weather and seasons play a huge role in people’s moods. Ultimately, those attitudes translate into sex toy sales for us. You may be surprised by some:

• Summer sales are up and in demand for all sex toy products, especially new products. They want to try things in the summer, especially since they are traveling and more likely to spice it up.
• Of course summer leads into fall and back to school time. The first couple of weeks the kids go back to school is intense. It’s schedule driven. Families are trying to get a routine. Sex toys are the last thing on couples’ minds.
• After the kids are settled and starting to have sleepovers on the weekends, we start to see more activity in our boutique. Moms and Dads need their sleepover items too!! 😉
• Of course the winter holiday season through Valentine’s Day is our golden time. New pleasure products are always released including limited edition items. It’s a great time to purchase pleasure products and surprise a loved one with something special.
• In the deep winter, people want to heat up. They stop by for reliable products that make it feel like summer in the bedroom.
• The lag of winter and not quite spring is a downer all the way around. You know when it’s late March through April. The sun is still setting early. We want the cold weather out-of-town. It’s our general opinion that people are miserable, for the lack of better words. No sex toy sales for us when people are cranky!
• As we start to approach summer, people want to heat things up. A tip for buying sex toys at this time is to get something that was released the past holiday season. By 6 months, we know if customers liked it and if it’s good quality.

With July 4th this past weekend, the summer has officially kicked off. Summer passions are in the air. Summer fun is for everyone. Are you looking to try something new this summer? We have the pleasure products. You bring the desire.